Black Bros. Co.
Black Bros. Co., a leading manufacturer of roll coating and laminating machinery, drastically needed an update to their old website. The Iona Group performed a massive redesign starting from the ground up with a strong information architecture based on three taxonomies for categorizing Black Bros.' expansive product catalog.
The new site was developed on the Drupal content management framework, moving the client out of an out-dated homegrown ASP site. Taking advantage of Drupal's Blog API, the site is managed via the Ecto desktop publishing program. This allows the client easy WYSIWYG editing with image embedding and file attachment.
The site features dynamic inline font replacement for headers throughout the site using the sIFR method to allow for the custom typography, as well as dynamically generated rounded corners and drop shadows using the RUZEE.borders library. A Flash header loads different machines and value statements based on different sections of the site.


